
Mos Burger is mainly using word-of-mouth strategy to promote its products. This will result in a more intense competition with McDonald¡¦s. However, it will extensively expand its distribution throughout Hong Kong and ultimately open fifty stores in total. It aims to gain public awareness in crowded place. Mos Burger is currently using selective distribution strategy, which only two stores are open in large shopping malls, food courts of APM in Kwun Tong and Langham Place in Mong Kok. Below is the comparative pricing of burgers from McDonald¡¦s and Mos Burger: These all allow skimming pricing strategy to be adopted. Address: Rm 04-07 6/F K WAH CTR 191 JAVA RD North Point Hong Kong See other locations. Moreover, Mos Burger has very clear relative advantage over its competitors.

Hong Kong people value new products and are willing to pay high price to try something new and unique. However, as it is in the introductory stage, people are less sensitive to price. The price of Mos Burger is relatively high compared with McDonald¡¦s. Thus, in terms of product, McDonald¡¦s faces great challenge from Mos Burger. G/ F-2/ F, Yuen Long Trade Centre, 99-109 Castle Peak Rd (Yuen Long), Yuen Long, Hong Kong Coordinate: 22.4444761487, 114.028702535 Phone: 2474 8088 (4. While McDonald¡¦s burgers have reached mature stage, Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. No.608 Sai Sha Road, Ma On Shan Shop 273-275, 2/F, Ma On Shan Plaza, Hong Kong China +852 2323 3520 Website Menu. Its image is associated with health and nature, which are also the weaknesses of McDonald¡¦s. 3 reviews 11,379 of 12,242 Restaurants in Hong Kong. This source includes traffic coming from PPC ads in search results and product listing ads (Google Shopping) on SERPs.Edf40wrjww2CF_PaperMaster:DescMos Burger¡¦s Product Strategy MOS BURGER is a Japanese hamburger chain that has offered hamburgers tailored to the Japanese palate since 1972.

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We are updating it on a regular basis, so you can keep track of all the market shifts and spot changes in user interest. 74.7K +16.7 Pages/Visits 1.9 Bounce rate 56.63 Top Competitors and Alternatives Uncover the main competitors of in April 2023 and analyze their performance in terms of website traffic, rankings, and authority. This list reflects the most visited websites within your chosen industry and geo.
